Felipe Moreno
Description
Words That Get Results is your essential guide to mastering the art and science of strategic messaging. In this book, author Felipe Moreno presents a
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systematic, step-by-step method for saying the right things to achieve the results you want.
Moreno’s unique linguistic equation, SMM©, offers a groundbreaking technique that turns strategic insights into persuasive words. This messaging formula can be applied to a wide range of situations, from pitching big proposals, rallying your team or getting your point across in a work meeting. It is also great for creating effective pitches, memorable slogans, and catchy sayings.
With vivid real-world examples demonstrating the effectiveness of the method and a seamless blend of ancient wisdom and modern research, Words That Get Results is an indispensable resource for impactful communication.
As a reader, you will get (in the readers' own words):
“A fantastic tool for anyone wanting to sharpen their communication skills and craft messages that hit the mark!” — Alicia McAuliffe, Healthcare Business Executive, Albany.
Practice with a “unique linguistic equation, SMM©, which serves as a powerful framework for translating strategic insights into concrete, actionable words.” — Leon Edward, Senior Engineer, Columbia, SC.
A “structured methodology that can be applied across various contexts, with an approach that is both innovative and practical.” — Kristine Parker, HR Leader, Seattle.
“Lessons to apply to your daily interactions, from an insightful and easy-to-follow blend of timeless rhetorical techniques with modern strategies.” — Alejandro Alfageme, CEO, Madrid.
“Real-world examples and case studies that are pure gold, showing exactly how these techniques can work in different scenarios.” — Gleuto Serafim, Company Director and Founder, Sydney.
“A step-by-step guide that is also a practical distillation of a deep understanding of human communication and motivation, of rhetoric and psychology.” — Kristina Cordero, Professor of Literacy and Linguistics, New York.
“A journey from Ancient Greece to the modern marketing world, seamlessly combining insights from Aristotle’s Rhetoric, Plato’s Dialogues, and Daniel Kahneman’s cognitive psychology.” — Daniela Montiel, Communications and Branding Professional, California.
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