Dr. R. U. Singh
Description
(Unit) : 1
1.Management : An Introduction
(Unit) : 2
2. Principles of Management : Nature & Significance, 3. Scientific Management : Principles and
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Techniques,
(Unit) : 3
4.Business Environment : Importance and Dimensions,
(Unit) : 4
5. Planning and Types of Plans
(Unit) : 5
6. Organising : Importance and Process, 7. Organisation Structure : Meaning and Types, 8. Delegation of Authority and Decentralisation,
(Unit) : 6
9. Staffing : Meaning and Importance, 10. Recruitment : Meaning and Sources, 11. Selection : Meaning and Process, 12. Training and Development,
(Unit) : 7
13. Directing : Importance and Principles, 14. Supervision : Meaning and Importance, 15. Motivation : Meaning and Importance, 16. Leadership : Meaning and Importance, 17. Communication : Importance and Barriers,
(Unit) : 8
18. Controlling : Importance and Process
Part 'B' : Business Finance and Marketing
(Unit) : 9
19. Financial Management, Financial Decisions and Financial Planning, 20. Capital Structure : Meaning and Determinants, 21. Fixed and Working Capital : Meaning and Determinants,
(Unit) : 10
22. Financial Marketing : Meaning and Concept, 23. Stock Exchange : Meaning and Functions,
(Unit) : 11
24. Marketing : Meaning, Role and Functions, 25. Product : Nature and Classification, 26. Pricing and Physical Distribution, 27. Promotion and Personal Selling, 28. Advertising : Role, Limitations and Objections,
(Unit) : 12
29. Consumer Protection : Importance and Ways
(Unit) : 13
30.Entrepreneurship Development
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