Dr. F. C. Sharma
Description
1. Marketing : Concept, Evolution, Nature, Importance and Scope, 2. Marketing Environment, 3. Buyer’s Behavior, 4. Market Segmentation and Positioning
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, 5. Product-Related Strategies, 6. Product : Policy and Planning, 7. Investment, 8. Distribution : Marketing Channel System and Wholesaling, 9. Distribution : Retailing and Physical Distribution, 10. Promotion : A Conceptual Framework, 11. Promotion : Personal Selling and Sales Force, 12. Promotion : Advertising, Publicity, Public Relation and Sales Promotion.
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