Karen Beynon, Andrew Porter
Description
The pharmaceutical sector offers some of the most exciting financial and business opportunities today. This essential and practical guide gives you al
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l the tools you need to assess such opportunities. The second edition of the respected Pharmaceutical Equities, it has been thoroughly revised and updated to reflect the changes, especially in life sciences, since the first edition. The book is international in outlook, and explains the rules of the game not just for wise investing, but also for understanding how this uniquely complex and highly regulated business works. The authors explain:HOW to evaluate the technology and research and development, as well as the sales potential of ensuing products
WHAT key issues will affect and influence companies in the next few years
HOW to balance potential high returns on breakthrough products against accompanying risks
The book begins with a look at the global pharmaceutical industry, from its history to the structure of present day companies. The second part explores how to analyse and value pharmaceutical and biotechnology companies. The final part deals with trading itself and looks at share price movement and the main equity markets throughout the world. Both practical and comprehensive, this handbook will be essential reading for investors, analysers and corporate planners - and is the ONLY book which will show you how to actually value pharmaceutical companies.
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