Northcott, Bea, Helm, Janette
Description
An AHA Press/Jossey-Bass Resource
Untapped Options is an invaluable resource for health care leaderswho want to help their organizations succeed. Bea
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Northcott andJanette Helm, experts in the field of health care management, havecreated a practical approach that explores how human resources andmarketing managers can combine forces and work together to createmission, vision, and values statements that will drive a commonstrategy to organizational excellence. Step-by-step, Northcott andHelm show how to implement this innovative approach that, once inplace, will contain costs, bolster employee satisfaction andproductivity, and increase customer satisfaction.
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