National Association of Broadcasters
Description
COMPLETELY UPDATED FOR 2000
An avalanche of acronyms, terms-of-art, buzz words, and short-hand phraseology confronts today's busy communications profe
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ssionals regardless of their area of expertise in management, law, sales or engineering. Just recognizing these terms is not enough. Decisionmakers of all kinds need to understand why something is significant in order to grasp how it might affect future markets, strategies and business developments.
Designed for non-techies, this updated manual provides concise explanations and descriptions that will help you speak more fluently with Bill Gates, Ted Turner, Craig McCaw or Steve Case on just about anything in today's communications world. Tech-Terms explains everything from Internet browsers and IP Webcasting to MP3, satellite direct-to-home (DTH), LCD and Plasma Flat Panel Displays and DTV/HDTV.
Tech-Terms will quickly become an invaluable learning tool to help grasp key aspects of the PC hardware and software markets, multimedia authoring tools, and the exploding wireless Internet and mobile telecomputing worlds. Tech-Terms fills the fast-paced needs of all communications professionals by presenting a broad ranging examination of today's most significant techno-terms, their importance to today's markets, and future potential implications. More than geek-speak, it covers all the bases-- the BIG picture--not just terms or phases from a single industry or discipline.
Tech-Terms is a targeted, highly informative, invaluable desk guide to help clue you in to key technology drivers supporting current and future communications business trends worldwide.
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