Michael Frese
Description
Only if they do the right thing at the right time will owners of small businesses succeed. Simple enough, but what are the factors in their psychologi
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cal makeup that enable them to do it? Frese and his contributors have studied small businesses in four African countries from a psychological perspective-the first time this has been done-and report that it's the psychological aspects of their strategies, not just the strategies themselves, that contribute significantly to their success. They also prove that many of the stereotypes that seem to characterize the owners of microbusinesses are clear
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