Janine Lopiano-Misdom, Joanne DeLuca
Description
How do you find out what1s in store for the youth generation before it hits the mainstream? Listen to the people who make it their business to track t
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he trends: Lopiano-Misdom and De Luca examine today1s alternative youth cultures for clues to tomorrow1s mainstream trends and markets. This book offers an engrossing, provocative look at the hidden centers of urban street cultures, identifies important new trends emerging from the streets, and predicts how they will impact the culture at large. Intriguing and enlightening, Street Trends is the pipeline to the underground that marketers and managers must have to anticipate the consumer markets of the future. Illustrated.
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