John Pearce, Richard Robinson
Description
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are
...
evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robinson’s Strategic Management presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.
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Genres
Science & Technology
Business & Economics
Tags
Management Science
Reading Moods
Charming & Quirky
Empowering & Confident
Contributors
No contributors specified
Publishing Info
Publisher
McGraw-Hill Higher Education
Month-Year
Jun, 2000
ISBN
ISBN-13: 9780072428421
ISBN-10: 0072428422
Language
English
No. of Pages
Not specified
Format
Hardcover
Awards & Recognition
No awards specified
Available at
No purchase options available
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