Brad Alan Kleindl
Description
Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles
...
that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate students courses in e-commerce.
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Genres
Business & Economics
Tags
Business & Money
Marketing & Sales
Reading Moods
Romantic & Emotional
Playful & Lighthearted
Contributors
No contributors specified
Publishing Info
Publisher
South-Western College Pub
Month-Year
Apr, 2000
ISBN
ISBN-13: 9780324013191
ISBN-10: 0324013191
Language
English
No. of Pages
368
Format
Hardcover
Awards & Recognition
No awards specified
Available at
No purchase options available
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