Fadiman, Jeffrey A.
Description
Western investors, project managers and business pioneers who wish to tap this dynamic market must master African marketing methods. Author Jeffrey A.
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Fadiman considers Africa as the West's commercial blind spot. We have ignored it since the 1960s and thus have never learned how Africans do business. This book sets out to fill this void, describing how one can use African methods to market African-style. It should be useful for the commercial explorer who wants to venture beyond South Africa's small White market into the huge Black market of over 40 million with another 400 million beyond its borders. South Africa is the launch pad for the continent.
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