Zerubavel, Eviatar
Description
Neil Armstrong's historic "That's one small step for man, one giant leap for mankind" constitutes one of the most famous public announcements ever rec
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orded. Examining how categorizing affects our perception of distance, Small Steps and Giant Leaps explores what Eviatar Zerubavel terms "The Neil Armstrong Effect," the cognitive tendency to exaggerate perceived differences between cultural categories, and its importance to social classification and category construction.
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