R. Beasley
Description
This text is a user-friendly introduction to the semiotic study of advertising. It is intended for advertisers and marketers interested in the use of
...
semiotics as a tool in their field. It can also be used as a basic textbook in semiotic analysis and in media courses. But even the general reader can find much to ponder here, as the authors constantly show how advertising has become, today; a major component of cultural meaning-making. Both authors five in Toronto, Ontario.
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Genres
Textbooks
Tags
Literary Criticism
Semiotics & Theory
Reading Moods
Philosophical & Existential
Contributors
No contributors specified
Publishing Info
Publisher
University of Toronto Press
Month-Year
Jul, 2000
ISBN
ISBN-13: 9781894508070
ISBN-10: 1894508076
Language
English
No. of Pages
102
Format
Paperback
Awards & Recognition
No awards specified
Available at
No purchase options available
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