Vikas Sharma, Sanajy Gupta
Description
An excellent book for commerce students appearing in competitive, professional and other examinations.
1. Service Marketing : Meaning, Nature & Impor
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tance, 2. Classification and Types of Service, 3. Service Marketing Environment, 4. Service Marketing Mix-Product Mix, 5. Marketing Mix : Promotion Mix, 6. Three P’s of Service Marketing Mix Process–I, 7. Three P’s of Service Marketing Mix Process–II–Physical Evidence, 8. Management of Marketing People for Service, 9. Marketing Segmentation, 10. Targeting and Positioning, 11. Profit Making Service Organisations, 12. Non-Profit Making Service Organisation.
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