Thomas D. Kuczmarski, Jacob T. Sherman
Description
Risk is all around us. Every single organization deals with risk on a daily basis. They manufacture products that have defects. They create marketing
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initiatives that fail to resonate with customers. Our everyday actions are littered with risks, and yet they do not stop us from marketing or manufacturing. Why should innovation be any different?One of the biggest barriers to innovation success for companies of all types is an aversion to risk and a fear of failure. But in today's hyper-paced business world, you either innovate or you die; there is no alternative. Risk-Free Innovation provides a framework that dismantles the fear of risk-taking in innovation by providing a framework to help companies confidently manage uncertainty. The authors blend experience with technology to deliver their ten innovation risk reducers in a dynamic, insight-rich combination of text and augmented reality. This isn't just a book about innovation; it's an innovative book. Throughout the pages of this book are augmented reality experiences and links to supplemental content. Readers will not only learn from the text, but also gain access to a continuous supply of new content and resources to ensure they can turn insights into action. This book is a must-read for anyone hoping to boost their innovation efforts, conquer a fear of risk, and sustain their organization's growth long term.
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