Benjamin W. Glass III, Brian Glass
Description
America’s solo and small firm attorneys are under siege. Every city hosts an 800-pound gorilla that can massively outspend them. Marketing vultures ga
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lore are eager to sell them the next magic pill to solve their marketing woes. And artificial intelligence is proclaimed to be their long-awaited savior—or else the end of practicing law as they know it.
Good marketing education for lawyers is hard to come by (and frowned upon by many in the profession). Thus, solo and small firm lawyers often find themselves crushed by the uncertainty of not knowing where the next client will come from, while experiencing the disappointment that comes from inconsistent cash flow.
Nevertheless, a few solo and small firms around the country are thriving with renegade marketing that doesn't break the bank. This book reveals the secrets that these firms use to get noticed in a crowded market and to establish themselves as a trusted voice for a skeptical public. These lawyers run advertising that restores pride and dignity to the profession—and that generates measurable profits. This is Renegade Lawyer Marketing.
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