Bright, David S., Cortes, Anastasia H., Hartmann, Eva
Description
Printed in black & white.
Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. T
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his is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Table of Contents 1. Managing and Performing 2. Managerial Decision-Making 3. The History of Management 4. External and Internal Organizational Environments and Corporate Culture 5. Ethics, Corporate Responsibility, and Sustainability 6. International Management 7. Entrepreneurship 8. Strategic Analysis: Understanding a Firm's Competitive Environment 9. The Strategic Management Process: Achieving and Sustaining Competitive Advantage 10. Organizational Structure and Change 11. Human Resource Management 12. Diversity in Organizations 13. Leadership 14. Work Motivation for Performance 15. Managing Teams 16. Managerial Communication 17. Organizational Planning and Controlling 18. Management of Technology and Innovation
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