Howard H. Stevenson
Description
This text--a combination of Harvard Cases and text-- examines the entrepreneurial process from the initial idea through business operations to harvest
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. It provides the knowledge and skills required for students pursuing careers as entrepreneurs as well as valuable ideas for those in a more structured business setting. Most importantly, it takes a close look at the process of identifying and pursuing opportunity, which has become increasingly important in restoring the competitive position of many U.S. industries in a global marketplace.
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