James Ross Wilson, Stan Leroy Wilson, Stan L. Wilson
Description
New to this edition: Every new copy ofMass Media/Mass Cultureis packaged with a FreeMaking the Grade CD-ROM, Free Access toPowerWeb: An Online Reader
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and Resource Guide, and a FreeText-Specific Online Learning Center Website. Written for the Introduction to Mass Communication course,Mass Media/Mass Culture: An Introductiondemonstrates how media impacts our culture today, and how the interrelationship of media and culture has influenced our civilization since dawn of mass communication. This textbook gives students the tools to understand the world around them and teaches them how to critically analyze the media that influences their lives.
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