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Marketing Is More Than Just Advertising, It Helps You Decide If You Are Developing The Right Product For The Right Target Market And Using The Right M ... edia And Distribution Methods. Marketing Your Product Explains How A Company Can Carve A Niche For Its Product In Today'S Competitive Consumer Environment. It Describes Customer'S Buying Impulses, How Products Satisfy Those Impulses, How To Inform Customers About Your Product, And What It Takes To Get Your Product To Consumers.This New Edition Includes A Discussion Of Marketing On The Internet.
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Donald Cyr & Douglas Gray