Charles W. Lamb
Description
Provides a thorough overview of the basic principles of marketing and supplements this with examples and case studies of how local and international f
...
irms have implemented these principles in their marketing strategies. The text reflects a Southern African perspective within an international focus.
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Genres
Business & Economics
Tags
Business & Economics
Management
Reading Moods
No reading moods specified
Contributors
No contributors specified
Publishing Info
Publisher
Oxford University Press, South Africa
Month-Year
Feb, 2000
ISBN
ISBN-13: 9780195718607
ISBN-10: 0195718607
Language
English
No. of Pages
464
Format
Paperback
Awards & Recognition
No awards specified
Available at
No purchase options available
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