Heller, Steven, Thompson, Christine
Description
A publishing first, this is the only book on the market to examine the intriguing history, evolution, and application of four specific genres of dynam
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ic letterforms: hand-drawn, vernacular, humorous, and digitally driven.
The book provides a historical context for each genre and explores the anatomy of its type, with a look at the form and function of representative examples. Selected full alphabets and letterforms are presented with text on their origins and analog or digital evolution, and work produced by a wide range of designers shows how these typographic forms are applied. The authors then assess how these forms will continue to evolve.
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