Tomsen, Mailan, Tomsen, Mai-lan
Description
The Barnes & Noble Review
If you haven't noticed, it's getting more challenging to make a buck selling "stuff" on the Internet. One of the best ways t
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o break through the eCommerce clutter—and add desperately needed revenue streams—is with quality content. Killer Content shows you how to deliver it—and why you must. Mai-Lan Tomsen points eCommerce providers to possibilities beyond retail transactions, "to an Internet economy where a web publisher's product can be a book, an auction environment, an expert opinion, or an Internet radio broadcast." She presents new business models that blur the line between content and commerce, demonstrating the latest techniques for "merchandising content," adding high-value services and information to your site—and convincing folks to pay for them. (Don't she's helped leading clients like the Wall Street Journal From vortals to broadcast, personalization to affiliate relationships, infrastructure to digital rights management, Tomsen covers both the strategies and business technologies associated with profiting from content on the Web. As you'd hope, there are a raft of case studies—Motley Fool, Bloomberg, iSyndicate, to name a few. In the coming years, the eCommerce sites that succeed will be those that discover new ways to adding relevance via content that delivers real value—and real loyalty. We suspect many of those sites' decisionmakers will learn what they need from Killer Content.
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