Jeff Madura
Description
This innovative text emphasizes business concepts and strategy while still providing the plethora of definitions the reader will require. Practical fo
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cus addresses how and why businesses operate the way they do, covering topics such as adding value and creating profits through a variety of skill-building projects. Small Business Survey provides a reality-based picture of how small business managers conduct day-to-day business. CHC: Small Business Dilemma tracks a College Health Club business from start-up through topics tied to each chapter in the text. Spotlight on Technology features show the integration of technology and business. "Business On-line" features provide a foundation for student comprehension of the Internet without requiring computer access. Dell Computer's formula for Success shows how Dell has used key management concepts discussed in the text to succeed in the technology arena.
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