Barbara Cox, William Koelzer
Description
Based on an empirical body of tried and proven methods, this business-oriented guide taps into the Internet. In one easy-to-follow handbook it include
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s all of the techniques, strategies, and tactics necessary to effective Web marketing. Examining the sales advantages offered on the Internet today, it discusses an agent’s Web success or his/her site, and on other Web sites (e.g., search engines, Web portals, MLS search sites and directories people routinely use for data-location). The text emphasizes sound marketing planning and budgeting and provides the tools to do that planning. Alive with real-world graphics and Web pages, it motivates students and professionals to get actively involved with the Internet.
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