Carlin, Steve
Description
Product Description Learn how organizations striving to adapt the Internet to their businesses--particularly their marketing and sales functions--stay
...
plugged in to the rapidly changing world of Internet commerce in Internet Marketing and Sales Strategies. This Best-Practice Report, based on a consortium benchmarking study, examines 14 findings in three focus areas: supporting the customer-focused marketing model, establishing customer-focused e-business capabilities, and providing low-cost-of-ownership technology solutions. Subject Matter Experts Jay Williams, chief technology officer, Nuforia Inc. Steve Carlin, vice president, business development, Nuforia Inc. Best-Practice Partners Charles Schwab Cisco Systems Dell Computer Corporation Eastman Kodak Lucent Technologies Sun Microsystems W.W. Grainger About the Author The American Productivity & Quality Center (APQC) is a world-renowned resource for process and performance improvement for organizations of all sizes and industries. APQC works with organizations to improve productivity and quality. We provide the tools, information, and support they need to discover and implement best practices and obtain results in dozens of process areas.
Read more