Mary V. Knackstedt, Laura J. Haney
Description
A clear-sighted look at the current state of the design industry, & traces the powerful socio-economic, cultural, & technological trends that are radi
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cally transforming the role of the interior designer. Provides a comprehensive framework & a set of powerful business tools to help design firms survive & thrive in today's business-driven global marketplace. Offers clear, easy-to-follow guidelines, tips, & strategies for everything from business process reengineering, organizational redesign, the learning process, & the use of information technology, to creating client/designer partnerships, tracking trends, promoting teamwork & cooperation, & much more.
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