Magnus Penker, Gerry Purcell
Description
Amazon Description
Innovation drives successful organizations and enables a significant competitive edge in today’s business landscape. Innovation by
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Design by Magnus Penker and Gerry Purcell provides a comprehensive guide to mastering innovation management, grounded in data from over 10,000 companies in 105 countries and reflecting 100 years of global experience.
This definitive resource, which supports the application of the ISO 56000 series of standards, opens with a captivating foreword by Astronaut Christer Fuglesang, reflecting on humanity’s journey of innovation and its future. In the Preface, Hollywood storyteller and Parsons Professor Jack Roberts emphasizes the narrative power of innovation, illustrating how each small step can lead to monumental change.
Key Features: Strategic Innovation Management: Learn to develop a strategic approach to managing innovation, while fostering cultures of creativity and execution. Comprehensive Frameworks and Tools: Discover the tools, processes, and assessments essential for building and sustaining an effective Innovation Management System (IMS). Real-World Applications and Insights: Gain practical insights from real-world applications supported by extensive data and experience. Fractal Thinking for Organizational Adaptability: Understand how fractal thinking creates adaptable, resilient organizations, with strategies for different organizational types, including small and large firms and non-profits. Sustainable Growth and Commercialization Success: Link your innovation efforts to sustainable growth and ensure successful commercialization of new ideas. Endorsements:
“This book is a must-read for anyone, from the front-line innovation worker to the CEO who wants to understand the current state of the art in systematic, sustainable innovation efforts. Magnus and Gerry provide value to both innovation novices and experts.”
—John Cocco, VP Innovation, Henkel Corporation (Retired)
"Amid extreme global shifts, this book equips readers with proven tools and deep insights, preparing them to navigate exponential complexities. It offers a vital framework for achieving effective leadership in our unpredictable times."
—Christina Bengtsson, World Champion in Sharpshooting, Air Force Officer, and Leading Expert in Focus
"Innovation by Design is an empowering guide that demystifies the complexities of innovation management, providing a clear roadmap for organizations to navigate the challenges and opportunities of the Fourth Industrial Revolution. The authors' expertise and real-world examples make this a valuable resource for leaders seeking to drive sustainable growth and success through innovation."
— Shadi Bitar, Serial and unicorn entrepreneur and founder
"Innovation by Design" is an essential read for leaders, managers, and innovators seeking to harness the power of innovation to drive growth and stay competitive in a rapidly changing world. Dive into this comprehensive guide and emerge with the knowledge and tools to transform your organization through innovation.
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