Craner, St John
Description
Everything you have been taught and trained in traditional sales could be hurting and harming your rural business right now.
Most rural sales reps ar
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e too lazy to learn new sales skills. They think what got them here will get them there. But it won't.
To succeed in rural sales today, you needs strategies that are counterintuitive to conventional sales training because your buyers have got more sophisticated. They are now armed to the teeth with intel from the internet making your job - and the margins involved - that much harder.
Hard core, “always be closing” tactics borne out of the 1980s no longer work.
Author, speaker, blogger and podcaster St John Craner shares what he knows works using his exclusive Rural Sales Success™ system based on the science of psychology.
In this book you will learn: why the problem with sales is selling how to unlock your buyer's brain (and why the brain buys) how to conquer your fear of cold calling how to get farming customers to close themselves how to prevent objections before they are even raised how to manage your territory efficiently and effectively using our District & Driveway™ strategy
Once you've mastered these new sales super powers, you will have unlocked the tools and techniques that will make you and your rural business more money for many years to come. Think of it as your new competitive advantage.
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