Thomas A. Williams
Description
Review "Williams gives away hundreds of trade secrets, sharing with us what he himself learned by trial and error...." -- Betty Hodges, Durham (NC) Mo
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rning HeraldA remarkably thorough guide to publishing....with tips and informtion that will be invaluable in all publishing enterprises. -- Judith Applebaum, author, How to Get Successfully Published Tom Williams' Kitchen Table Publisher series of publishing manuals are a gold mine of unique publishing ideas... -- Dan Poynter, author, The Self Publising Manual Product Description This utterly complete how-to and operations manual is jampacked with details and techniques that will enable you to start and make big profits publishing you own city magazines, regional magazines, tourism guides, newcomer guides and Chamber of Commerce quality of life magazines. All you need is a simple desktop publishing system (or access to one), a desire to succeed, and the step-by-step know-how contained in these pages. This information is not available from any other source. All the trade secrets of cost management, price setting, market analysis, and much more are included in these pages. The author knows these publications will work because he have done them all. He set up shop in 1986 with an old Mac Plus and a Laser Writer. Since then he has published many highly profitable books, magazines, travel guides, real estate directories and apartment guides -- all out of my home based office. In the course of doing so he learned the business inside and out. In this book he shares this invaluable how-to information with you. About the Author In 1979 author TomWilliams bought a weekly newspaper, The Mecklenburg Gazette, Hen Davidson, North Carolina. He did it with no money down, by assuming the debts of the paper. In three years he increased circulation 400% and revenues by 1000%, and sold out to a newspaper chain for fifty themes the purchase price. Subsequently, Williams founded Venture Press, his home-based book publishing company. He publieshed his own books and quite a few books by others. His book publications included the hiestorical reprints, civic picture-histories, folklore and oral history and other projects described in detail in the Kitchen-Table Publisher series of publishing manuals He started and published many magazines, including Tar Heel: The Magazine of North Carolina (a state-wide magazine), The New East magazine, NCEast Magazine (regional magazines) and Washington Magazine (a cIty magazIne). His freelance artIcles have appeared In magazInes rangIng from EsquIre to Home OffIce ComputIng. He published association directories and chamber of commerce "quality of life" magazines, newcomer guIdes, and tourism guides. His company also published a chaIn of phenomenally successful apartment guides in seven major cities. His book How to Publish Your Poetry (Venture Press, 1991) was a WrIter's DIgest Book Club selectIon. Anotir book of mIne, How to Make $100,000 a Year In Desktop PublIshIng (Betterway PublIcatIons, 1990) was a best seller In Its fIeld. He learned how to do these things the hard way, hands-on. There were no books, no guides to follow. Now there is a guIde: this book, and it is one of a kind. He learned, step-by-step, how to do It with virtually no money up front. He learned how to spot profitable opportunities, size up the competition, and position his publications for success. Niche-market publishing can be a very lucrative and personally satIsfying business. It's all in knowIng how.
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