J. Humphrey, Y. Lecler, M. Salerno
Description
This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of
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relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets such as Brazil and East Asia.
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