Abraham, Jay
Description
Product Description
A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has cr
...
eated a program of proven strategies to help you realize undreamed-of success! Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.
And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a mulimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took the methods that banks use for clearing checks to develop an overnight delivery company that has revolutionized the way we do business. Now, what have
you seen-- or are going to see-- that you could take and turn to
your advantage?
This program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them. You'll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.
Review
"... possibly the greatest marketing expert alive today." --
Success
About the Author
Jay Abraham has helped grow more than four hundred companies, including IBM, Microsoft, Citibank, and Charles Schwab. He lives with his wife and children in Palos Verdes, California.
From AudioFile
Business owners with the itch to grow have been listening to the author for years and growing their businesses beyond the bounds of reason because of his genius. He's mainly a marketing expert and gives numerous suggestions about advertising, message positioning, forming strategic alliances, and merchandising. He understands a wide array of businesses, how they interact with each other, and how they develop relationships with customers. His ideas are varied enough to work with kitchen-table businesses, as well as large firms, because they are outstanding and because he communicates so well his unshakable belief that all business owners have marketing opportunities they're overlooking. T.W. © AudioFile 2001, Portland, Maine--
Copyright © AudioFile, Portland, Maine
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