Marguerite Smolen
Description
Anyone can sell -- What you can learn from this book -- Your mission, should you accept it --- Your sales tool kit -- Tracking down leads -- Precall p
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lanning -- Uncovering the prospect's agenda -- Setting your agenda for the client -- Essential record keeping -- Getting an appointment -- Three steps to prepare for a sales meeting -- Anatomy of a sales call, part l: from meeting and greeting to the sales presentation -- Anatomy of a sales call, part ll: from the sales presentation to the close -- Understanding the buyer's personality -- Twelve top sales approaches -- Selling to multiple buyers -- Become your own sales manager -- Becoming a sales professional -- Building sales through electronic media -- Hitting the road.
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