Proctor, Tony
Description
Essentials of Marketing Research offers a concise introduction to all the major concepts within marketing research as well as discussing new developme
...
nts within the field. Thoroughly revised and updated, this new second edition retains its focus upon the traditional approach to marketing research whilst offering good coverage of qualitative techniques and marketing decision systems.
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Genres
Research & Essays
Tags
Marketing Research
Reading Moods
No reading moods specified
Contributors
No contributors specified
Publishing Info
Publisher
Ft Pr
Month-Year
Mar, 2000
ISBN
ISBN-13: 9780273642008
ISBN-10: 0273642006
Language
English
No. of Pages
480
Format
Paperback
Awards & Recognition
No awards specified
Available at
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