Julian Birkinshaw
Description
`A major contribution of this exciting book is the perspective of the subsidiary manager operating network... In its extreme version this means that a
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ll managers are subsidiary managers... challenging those who still view multinationals as hierarchies. With exceptional clarity of thought and writing, Julian Birkinshaw stakes out the ground as a major new thinker of the fields of international business and strategic management ' - Alan Rugman, Templeton College, University of Oxford
Much current literature on globalization and competition focuses on the external environment in which firms operate. Julian Birkinshaw's book looks within international firms at the dynamics that affect their growth and position. Are
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