Del I. Hawkins, Roger J. Best, Kenneth A. Coney
Description
This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major
...
section of the text. The cases can be read in class and used to generate discussion of a particular topic.
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Genres
Business & Economics
Research & Essays
Tags
Business & Economics
Marketing
Research
Consumer Behavior
Reading Moods
No reading moods specified
Contributors
No contributors specified
Publishing Info
Publisher
McGraw-Hill School Education Group
Month-Year
Jun, 2000
ISBN
ISBN-13: 9780071177948
ISBN-10: 0071177949
Language
English
No. of Pages
704
Format
Paperback
Awards & Recognition
No awards specified
Available at
No purchase options available
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