Buigues, Pierre-andré., Jacquemin, Alex., Marchipont, Jean-françois
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Product Description Intangible assets are of growing importance to corporate competitiveness and economic performance. They include R&D, human capital
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, innovation in products and in organisation, trademarks and patents, networking and software. This path-breaking book provides a theoretical and empirical analysis of intangible investment and its effect on public policy in Europe.The authors find that the growing importance of intangibles is transforming the direction of public policies in Europe, particularly industrial, R&D, competition and trade policies. They conclude that government policies must recognise the fact that intangible investment is becoming the key element in bringing about durable growth and accord at least the same priority to intangible factors as to physical investment.This work should be essential reading for students interested in this new field of economic analysis, national and international policymakers, and industrialists involved in the non-physical economy. Review 'The book as a whole is a compelling study that follows a coherent structure and that might be of great help in the design of new European policies that would take into account the assimilation of knowledge and the management of other intangibles as main sources of competitiveness. The theoretical framework is well supported by the amount of empirical studies, and it could be perfectly stated that the effort made in this book constitutes an essential contribution to this new research field.' -- Marta Olea de Cardenas, The European Accounting Review About the Author Edited by Pierre Buigues, Professor of Strategy, European Strategies and Competition Policy, Toulouse Business School, France, the late Alexis Jacquemin, Former Chief Advisor, European Commission and Professor of Economics, Université Catholique de Louvain, Belgium and Jean-François Marchipont, formerly Director, European Commission, Belgium
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