Zelezny, John D.
Description
The text takes a narrative, nuts-and-bolts approach to the legal issues that affect communications professionals in public relations, advertising, bro
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adcasting, journalism, and the on-line industry. The new edition addresses market changes by streamlining some of the transitional news-oriented material and introducing other legal topics of broad concern to communication majors (i.e., advertising, public relations, video production, magazine editing, announcing, etc.). The author's user-friendly style, together with chapter-opening scenarios, short case summaries, and study questions, make the material understandable and easily accessible.
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