PATRICK H. MCGAUGHEY
Description
Chamber World is a stimulating must-read with innovative and productive secrets, strategies and skills for chamber of commerce executives, staff profe
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ssionals, and civic volunteers wanting to up their game in transforming their local Chamber World into an effective and influential advocate for local business members. Chamber World is authored by a chamber industry icon who changed the entire Chamber World by developing the first tiered dues system in the nation and then went on to become a favorite faculty member serving the U.S. Chamber of Commerce Institute for Organization Management (IOM) for two decades. This book features page after page of open secrets that can move any chamber from a failing or static organization to a dynamic and more powerful local business organization. Chamber World was written to move the reader's mind-set and thinking...
...from telling the Chamber story to selling the Chamber story. ...from being the voice of business to being the voice for business. ...from marketing the Chamber's value to monetizing Chamber's value.
...from marketing the networking benefit to becoming a customer development strategy. ...from marketing a membership organization to becoming a powerful business constituency.
...from building a balanced budget to building a profit planning organization with surplus funds.
Chamber World is a book that can begin on any page to get the reader's attention. Chamber World is not necessarily a page-turner as readers want to consider, judge and study each idea, concept or theory being offered. Readers will want to bring a highlighter and page markers along for the ride. Marketing and membership directors will benefit as much or possibly even more with the selling skills and strategies offered in this book. Just one concept or idea that inspires a membership director can mean thousands of dollars of new income for any chamber of commerce. Chamber World, Insider Secrets to Chambers of Commerce will remind veteran executives what they have forgotten and this book will inspire, motivate and activate new chamber executives, staff members, and volunteers who want to up their game in protecting, serving, and promoting member businesses in every community where they are building and defining their own Chamber World.
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