Yip, George S.
Description
Asian Advantage is the most comprehensive and up-to-date strategic resource for managers and executives expanding their operations in Asia. Packed wit
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h current data on business, economic, cultural, and political conditions in each of the region's 14 most active countries, Asian Advantage provides a blueprint for doing business in the world's fastest growing area. Many books on Asian business take a more "macro" political-economic approach or a "micro" country-specific or business practice approach. Asian Advantage combines current data with a rigorous strategic model to provide a unique practical resource for understanding the business dynamics of the region.
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