Dr. Satish Kumar Saha
Description
1.International Marketing : Definition, Nature and Scope and Domestic Marketing vs International Marketing, 2. International Marketing Environment, 3.
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Decisions Relating Entry in the Foreign Market, 4. Product Planning for International Market, 5. Product Designing, 6. International Advertising, 7. Branding and Trademark, 8. Packaging and Labeling, 9. International Pricing, 10. International Price Quotation, 11. International Payments Terms and Methods, 12. International Distribution Channels, 13. International Marketing Logistic Decision, 14. Selection and Appointment of Foreign Sales Agent, 15. Export-Import Policy of India, 16. Export Trade, 16. Export Finance.
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